Hamed Wardak and Ludus

Hamed Wardak recently founded a sports fashion company called Ludus, of which he is the CEO.  The philosophy behind the company comes from its name, which in Latin means “game, play, training, sport,” the idea being that the clothing will be fun and suitable for those engaged in competitive sports.  Also, the fibers used in Ludus clothing is good for those who are environmentally- and socially-conscious.  It is “a combination of technologically advanced materials and fashion forward design.”

In addition, Ludus has created an image that “reflects the cultures in history that have encouraged evolution of mind, body, and soul.”  The hope behind the company is that it will “inspire athletes to embody a soldier’s tenacity, a general leadership, an artist’s vision and a scholar’s insight.”

Advertisements
%d bloggers like this: