Even before Osama bin Laden plunged to his death, it seemed the big Apple may have taken a little trip and landed somewhere soft and cozy in Afghanistan. Last month, PepsiCo – possibly one of the most American of American companies – set up shop in the country. It signed “an exclusive deal with the Dubai based Alokozay Group to manufacture and distribute popular PepsiCo beverages such as Pepsi, Diet Pepsi, Mountain Dew and 7-UP in Afghanistan.” To render this a reality, the Afghanistan province of Kabul will be home to a $60m beverage bottling plant that is hoped to begin work March of next year.
While the United States of America hasn’t exactly been popular in Afghanistan over the years, things are definitely changing. With a US presence in the land, there is lots of good news ahead for the average Afghan. Apart from getting American financial backing for establishments such as school buildings, since the best assistance is when one helps one help themselves, this latest venture of introducing the PepsiCo franchise into Kabul – that is set to directly lead to 800 jobs – has to make America popular in Afghanistan. For individuals such as Hamed Wardak, who not only work on improving relations between Afghanistan and America but also attempt to enhance the quality of life for Afghans, the franchise and job creation it will lead to is fantastic news.