Blue Key: Miami to DC
Through Ludus Athletics (the sports clothing company of which Hamed Wardak is CEO), the Blue Key Campaign is taking place. The Blue Key Campaign is working together with USA for UNHCR in an effort to “support refugees who are working hard to rebuild their lives.” Refugees leave with nothing and so need basics like food, water and shelter. Sometimes they are in camps for decades, hoping that the day they can return to a non-violent country will come very soon. But while in these harsh conditions, they require the basics which is what The Blue Key Campaign is all about.
Ludus and the Blue Key Campaign
So how does Ludus – a “new South Beach lifestyle brand” – fit into all of this? The company is all about “fashion, beauty and entertainment,” surely a far cry from the basic needs of these refugees. But South Beach has another side too, making leaps in developing a healthy environment and supporting large charitable endeavors. Wardak’s Ludus brand “captures the spirit of all these elements in its apparel,” with a strong commitment to eco-friendly products. The company’s motto is: “love the world.”
Ludus today is working with a whole slew of “fund-raising events benefitting various charitable endeavors” like USA for UNHCR in an attempt to “educate the public about the plight of refugees around the world and raising money to improve their lives.”