Ludus Hosts Irie Foundation Weekend Kick-Off Event

On Thursday, June 28^th Ludus Athletics is hosting Miami Heat DJ Irie and the kick-off event for the Irie Foundation weekend on Star Island at a private residence.  This event is following the celebrations for the Miami Heat winning the 2012 NBA Championship.  Several celebrities will be in attendance, including Jonathan Vilma, Reggie Bush and Chris Kirkpatrick.

Hamed Wardak, Ludus founder and CEO, said, “It’s been such a great time of celebration in Miami, but this three day weekend solely dedicated to DJ Irie’s charity is the best gift of all.”

The ultimate goal of the Irie Foundation is to increase the graduation rate among the young students it serves.  It improves the lives of youth located in South Florida through extracurricular and educational activities that may not be available to them.  Middle school students are mentored and if they stay in the program through high school, they will be granted scholarship money toward college or trade school tuition.

“This is the 8th year I’m doing this event, and having this kick off party couldn’t be a better way to start what will be a great and memorable weekend which we hope will raise significant funds for the Irie Foundation,” said DJ Irie.

Ludus Athletics creates apparel that is designed to complement the human form and its motto is “Love the World”.  It donates a portion of each clothing item sold to philanthropic organizations.

Dadaab Refugee Camp

Dadaab, located in north-eastern Kenya, is the world’s largest refugee camp and has been around for 20 years.  United Nations High Commissioner for Refugees (UNHCR) manages Dadaab and established the refugee camp between October 1991 and June 1992.  The refugees that filled the camp came from Somalia as a result of a civil war.

“The original intention was for the three Dadaab camps to host up to 90,000 people,” said UNHCR spokesman Andrej Mahecic. “However today they host more than 463,000 refugees, including some 10,000 third-generation refugees born in Dadaab to refugee parents who were also born there.”

In 2011, Somalia experienced a famine causing a third of its population to relocate to Dadaab.  UNHCR was able to manage increased arrival numbers by creating rapid response assistance and reception centers.  Dadaab provides shelter, protection and humanitarian assistance, but also faces risk of floods, diseases and overcrowding.

“On the occasion of this anniversary UNHCR is renewing its appeal to the international community to ensure continued support to the approximately 1 million Somali refugees in the region, and to Kenya and the other countries that are hosting them,” Mahecic said.

UNHCR was established by the United Nations General Assembly in 1950 to safeguard the rights of well-being refugees.  It coordinates and leads international action to protect refugees and resolve refugee problems.

Ludus Athletics Miami Beach Volleyball Tournament

Ludus Athletics, an eco-conscious and philanthropic firm committed to fashion and fun, was the primary sponsor for the 2012 Ludus Model Beach Volleyball Tournament.  Miami’s top modeling agencies form co-ed teams to compete in the two day tournament.  The tournament in association with the National Volleyball League was held at 11^th and Ocean Drive on March 31^st and April 1^st.  It was a public event featuring 2012 Sports Illustrated models, supermodels, 2012 Olympians and 10 pro volleyball coaches.  Not only did Sports Illustrated model Nina Agdal and U.S. Olympians April Ross and Jennifer Kessy participate in coaching and playing, but they also offered autographs to fans on April 1^st at 2pm.

To add to the excitement, the top local DJs Triarchy, DJ Crespo and Willy Monfret played music for the people attending.  STK served signature menu items and Leblon Cachaca offered complimentary caipirinhas in the VIP tent.

“This two day event is all about what Ludus represents,” said Hamed Wardak, CEO of Ludus.  “We create fashion-forward eco-conscious clothing and produce one-of-a-kind events that combine fashion, music, philanthropy and fun. We celebrate life, and promote compassion for all humans. That’s why supporting this event was a perfect fit with our vision.”

UNHCR Makes a Breakthrough in the Protection of Stateless People

Earlier this month, a conference was held in Geneva on the issue of statelessness.  Representatives from close to 150 states, more than 70 of which are at ministerial level, attended the conference.  Over 12 million people are affected by statelessness and there are 15.4 million refugees worldwide.  As the conference came to a close, eight countries ratified and deposited their instruments of accession to one of the two United Nations statelessness conventions this year.  Furthermore, at the ministerial meeting 20 countries made commitments to ratify the conventions.

“Statelessness is one of the most forgotten areas of the global human rights agenda. To be honest, statelessness has been kind of a stepchild of UNHCR’s mandate. The number of countries that have ratified the statelessness conventions is out of proportion to the number of countries that have ratified the 1951 [Refugee] Convention and its [1967] Protocol,” said UN High Commissioner for Refugees António Guterres.

UNHCR (United Nations High Commissioner for Refugees) was established in 1950 by the United Nations General Assembly to resolve refugee problems, lead international action to protect refugee, and help stateless people.  Hamed Wardak, CEO of Ludus, is partnered with UNHCR to educate people about the plight of refugees worldwide.

USA for UNHCR Supports the UN Refugee Agency

The United Nations Refugee Agency (UNHCR) was created in 1950 by the United Nations General Assembly to help over one million European refugees after World War II.  It has continued to provide shelter, food, water, medical care and protection to refugees worldwide.  More than 36 million people have been forced to leave their homes due to war and persecution and UNHCR helps them return to their homes safely when possible or assists with resettlement.  Many of the people UNHCR helps are women and children, who come from over 117 countries.

The UN Refugee Agency’s work is supported by the United States Association for UNHCR (USA for UNHCR).  They work together to build awareness and support in the United States for these life-saving relief programs.

Ludus, with CEO Hamed Wardak, is currently partnered with USA for UNHCR. Through this relationship, they are educating the public about the plight of refugees around the world and raising money to improve refugees’ lives.  Hamed Wardak has thrown several charity events to raise money to provide humanitarian relief to the millions of people whose lives have been devastated by the 2010 Pakistan floods in Khyber Pakhtunkhwa, Sindh, Punjab and Balochistan regions.

Hamed Wardak Gives Back Through Ludus Athletics

Hamed Wardak has created a unique business model allowing the ability to do well financially as well as being able to give back to the community. “So many members of the Afghan Diaspora are refugees in one way or another. I am pleased that I can give back, particularly through Ludus Athletics, my new eco-friendly, socially conscious active wear line,” said Hamed Wardak, CEO of Ludus Athletics.

Hamed is an advocate for the future of Afghanistan. He has made major donations to cultural exhibits in the US and to nonprofits providing educational services in rural areas of Afghanistan, primarily to women and children. He has also funded and continues to fund aid programs supporting refugees, particularly Afghan refugees, displaced by the Pakistan floods.

Hamed Wardak also said, “The UN Refugee Agency’s aid to Afghan refugees who have been displaced by the Pakistan floods is a cause that is close to my heart. Al Qaeda and the Taliban operate in these areas. If we don’t get involved to win the hearts and minds of these people, Al Qaeda and the Taliban will.”

Blue Key: Miami to DC

On June 22, 2011, at the POV at the W Hotel, located at 515 15th Street, Northwest, Washington, D.C, join up with the Blue Key Campaign and the “movers and shakers in support of the UN Refugee Agency as we transform the terrace of the W Hotel into an ultrachic Miami lounge.

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Dance the night away in POV, converted for the night into the hottest club in Washington D.C.  featuring Miami’s own top DJs.”

DJing at the event will be Julian Ingrosso (from Mirami’s Mynt Lounge) as well as Jason Vernau, (current DJ at Set, Shore Club and Fontainebleau).

From 8 to 9pm the host committee reception with VIP guests will take place and then from 9pm to 2am, the Blue Key: Miami to DC at POV.

The event is being sponsored by Ludus Athletics, a company set up and run by Hamed Wardak, earlier this year.

Hamed Wardak and Blue Key

Blue Key: Miami to DC

Through Ludus Athletics (the sports clothing company of which Hamed Wardak is CEO), the Blue Key Campaign is taking place.  The Blue Key Campaign is working together with USA for UNHCR in an effort to “support refugees who are working hard to rebuild their lives.”  Refugees leave with nothing and so need basics like food, water and shelter.  Sometimes they are in camps for decades, hoping that the day they can return to a non-violent country will come very soon.  But while in these harsh conditions, they require the basics which is what The Blue Key Campaign is all about.

Ludus and the Blue Key Campaign

So how does Ludus – a “new South Beach lifestyle brand” – fit into all of this?  The company is all about “fashion, beauty and entertainment,” surely a far cry from the basic needs of these refugees.  But South Beach has another side too, making leaps in developing a healthy environment and supporting large charitable endeavors.  Wardak’s Ludus brand “captures the spirit of all these elements in its apparel,” with a strong commitment to eco-friendly products.  The company’s motto is: “love the world.”

Ludus today is working with a whole slew of “fund-raising events benefitting various charitable endeavors” like USA for UNHCR in an attempt to “educate the public about the plight of refugees around the world and raising money to improve their lives.”

America Comes to Afghanistan…pre-bin Laden’s Demise

Even before Osama bin Laden plunged to his death, it seemed the big Apple may have taken a little trip and landed somewhere soft and cozy in Afghanistan.  Last month, PepsiCo – possibly one of the most American of American companies – set up shop in the country.  It signed “an exclusive deal with the Dubai based Alokozay Group to manufacture and distribute popular PepsiCo beverages such as Pepsi, Diet Pepsi, Mountain Dew and 7-UP in Afghanistan.” To render this a reality, the Afghanistan province of Kabul will be home to a $60m beverage bottling plant that is hoped to begin work March of next year.

While the United States of America hasn’t exactly been popular in Afghanistan over the years, things are definitely changing.  With a US presence in the land, there is lots of good news ahead for the average Afghan.  Apart from getting American financial backing for establishments such as school buildings, since the best assistance is when one helps one help themselves, this latest venture of introducing the PepsiCo franchise into Kabul – that is set to directly lead to 800 jobs – has to make America popular in Afghanistan.  For individuals such as Hamed Wardak, who not only work on improving relations between Afghanistan and America but also attempt to enhance the quality of life for Afghans, the franchise and job creation it will lead to is fantastic news.

Afghanistan Education Developments

Afghanistan has developed a lot in recent years, especially in the field of education. This means that it will likely lead to an improved quality of life for the people since the better educated they are, the more job opportunities they are likely to receive.  Such advancement is exactly the kind of activity Hamed Wardak tries to achieve to make life easier and better for Afghans.  Just a couple of weeks ago, in an unprecedented move, Khost, the country’s eastern province officially opened its doors to the Pamir Institute which is the first one of its kind in the province.  Until now it has never had a place offering private higher education. Founded by Profesor Syed Karim Shah Nekmal, the school is to “offer higher education in computer science, language and literature as well as economics.”
As well, there are to be two school buildings constructed in Kapisa, an eastern province of Afghanistan marked by a foundation stone laying ceremony.  The Allah Mohammad Shaheed High School will have six classrooms and one administrative room and the Qari Mir Asman High School will have eight classrooms and four administrative rooms.